年度104
等級
書名Web strategy in the digital economy: An Organizational perspective
部分章節The Internet, for many businesses, has become as invaluable as human resources, equipment, and distribution channels. Continued current use and implementation of new Internet tools will further enhance business and continue to improve the business model and the return on investment. A good Web strategy works with an organizations' business strategy to design and implement a Website that meets the goals of its business strategy. After building a Web presence, the thought process is on continuous improvement of the business model and its value chain. The Web strategy, as explored in this chapter, includes enhancement of the online community, personalization, content, ecommerce, extranets, and intranets.
出版社IGI Global
全部作者Raisinghani, M. S.; Bruton, D.; Chung, C. H.
出版日期2016-02-29
ISSN(ISBN)9781466659704
所屬計畫案Web strategy in the digital economy: An Organizational perspective
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